Why Revenue Ops Is Broken Everywhere (And What to Do About It)


Revenue Ops Is Broken – Taft Love

It took me several years in sales and operations to learn that revenue operations (ops) is broken everywhere.

My first two sales jobs were with companies that struggled to deal with seemingly simple operational issues. Things like clean account data, lead routing, and smooth CPQ processes seemed like table-stakes, but they were total messes… Continue reading on Sales Hacker.


Notes On This Article

This article by Taft Love is spot on. Ask any BDR/AE at any company about their core ops functions (lead routing/scoring, SFDC, CPQ, etc), and you’ll feel like a therapist as you nod your head in understanding. The worst part is; “Mo money mo problems.”

– Rob