Marginal gains, compounding returns
There are thousands of analytics, email, and marketing tools out there waiting for you to try them. It’s no secret, choosing between these thousands of tools is complex. It’s hard to assess which tools you’ll outgrow in the next two months versus the ones which will grow with you for years.
If you follow the MarTech ecosystem, you’re probably familiar with the MarTech 5000. This annual infographic shows all shades of growth tools, grouped by their use case. Every year the graphic grows denser.
Modern analytics and BI platforms are now mainstream purchases for which key differentiators are augmented analytics and support for Mode 1 reporting in a single platform. This Magic Quadrant will…