One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales team. Marketing invests huge amounts of time and money into generating demand, but hey have no visibility into whether the fruit of their labor is given adequate attention.
It took me several years in sales and operations to learn that revenue operations (ops) is broken everywhere.
The Iceberg Revenue Operations blog shares clear, actionable tips for building a strong operations function. From salesforce administration to operational structure, we’ve got you covered!
A debate has existed in the sales community for years: Whose job is it to police the sales team — sales management or RevOps? I won’t bury the lead here. The answer is sales management. Some people disagree with me here, but those people are wrong…