Marginal gains, compounding returns
One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales team. Marketing invests huge amounts of time and money into generating demand, but hey have no visibility into whether the fruit of their labor is given adequate attention.
Predictable Revenue by Aaron Ross Quite literally the SaaS GTM sales playbook. Aaron Ross built the sales machine at Salesforce and shares his playbook with us in his book, Predictable…
We call this Revenue Operations. Over the past twelve months, FunnelCake interviewed over a hundred B2B Marketing, Sales, and Customer Success leaders.
Account-based marketing (ABM) is a different approach from trying to appeal to the masses. In fact, it’s the opposite. ABM is all about hyper-personalizing your marketing campaigns to individual prospects, with the goal of making every customer feel like number one.
Tien Tzuo, CEO @ Zuora “How do you build a billion-dollar business?” I get asked this question a lot, probably because of my background. As the first CMO of Salesforce.com…
“It always takes longer and costs more” laments Don Valentine of Sequoia Capital, one of the most successful and respected venture capitalists today. This is consistent with our own extensive involvement in entrepreneurial companies over the past twenty-five years where it is the truly rare company that meets or exceeds its initial plans.