In this week’s episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach. He brings the rare perspective of a sales leader who..
We’ve created a Opportunity Stages Worksheet to help define stage names and criteria for your business. Download your copy now to follow along with this post: The right opportunity stages can make or break your ability to forecast, coach reps, and drive adoption/accuracy of the CRM.
Why and how to use a scorecard at every stage of the hiring process. So you need a great CMO now. But too many searches take too long or lead to bad hires. You don’t want this to be your story: A CEO of a fast-growing early-stage SaaS company hired a top executive search firm.
Account-based marketing (ABM) is a different approach from trying to appeal to the masses. In fact, it’s the opposite. ABM is all about hyper-personalizing your marketing campaigns to individual prospects, with the goal of making every customer feel like number one.
This is a great blog from Dan Bruce at FunnelCake. “The Honest Marketer Blog” is a true RevOps goldmine filled with interviews and sales funnel best practices.
What came first; the Hubspot or Marketo Blog? Who cares, both teach you everything you need to know about crushing RevOps.
So a while back on SaaStr, we did a couple of posts about how B2B and SaaS marketing needed to catch up. That you needed your VP of Marketing to make a real lead commit, to have a true quota of some form. Not just get you blue pens with your logo on it.
Aaron Ross is the bestselling author of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com. He knows all about getting the most out of Salesforce. More importantly, he knows how to increase sales revenue sustainably and predictably.