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Max Altschuler of Outreach

  • February 26, 2019August 5, 2019
  • Rob Jeppsen

In this week’s episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach. He brings the rare perspective of a sales leader who..

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  • Article

Optimize your Salesforce Opportunity Stages for CRM Adoption

  • September 20, 2018August 5, 2019
  • Marko Savic

We’ve created a Opportunity Stages Worksheet to help define stage names and criteria for your business. Download your copy now to follow along with this post: The right opportunity stages can make or break your ability to forecast, coach reps, and drive adoption/accuracy of the CRM.

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  • Article

How to find a great CMO?

  • June 25, 2018August 5, 2019
  • Francois Dufour

Why and how to use a scorecard at every stage of the hiring process. So you need a great CMO now. But too many searches take too long or lead to bad hires. You don’t want this to be your story: A CEO of a fast-growing early-stage SaaS company hired a top executive search firm.

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  • Article

The Ultimate Guide to Account-Based Marketing

  • June 8, 2018August 5, 2019
  • Claire Brenner

Account-based marketing (ABM) is a different approach from trying to appeal to the masses. In fact, it’s the opposite. ABM is all about hyper-personalizing your marketing campaigns to individual prospects, with the goal of making every customer feel like number one.

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  • Blog

Blog: The Honest Marketer

  • October 5, 2016April 29, 2020
  • Revhacks

This is a great blog from Dan Bruce at FunnelCake. “The Honest Marketer Blog” is a true RevOps goldmine filled with interviews and sales funnel best practices.

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  • Blog

Blog: HubSpot

  • September 12, 2016April 29, 2020
  • Revhacks

What came first; the Hubspot or Marketo Blog? Who cares, both teach you everything you need to know about crushing RevOps.

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  • Article

Maybe It’s Time For Marketing to Make a Real Revenue Commit

  • January 25, 2016August 5, 2019
  • Jason Lemkin

So a while back on SaaStr, we did a couple of posts about how B2B and SaaS marketing needed to catch up.  That you needed your VP of Marketing to make a real lead commit, to have a true quota of some form.  Not just get you blue pens with your logo on it.

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  • Article

How to Increase Sales Revenue with Seeds, Nets, and Spears

  • August 27, 2015August 5, 2019
  • Collin Burke

Aaron Ross is the bestselling author of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com. He knows all about getting the most out of Salesforce. More importantly, he knows how to increase sales revenue sustainably and predictably.

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