Max Altschuler of Outreach
In this week’s episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach. He brings the rare perspective of a sales leader who..
Optimize your Salesforce Opportunity Stages for CRM Adoption
We’ve created a Opportunity Stages Worksheet to help define stage names and criteria for your business. Download your copy now to follow along with this post: The right opportunity stages can make or break your ability to forecast, coach reps, and drive adoption/accuracy of the CRM.
How to find a great CMO?
Why and how to use a scorecard at every stage of the hiring process. So you need a great CMO now. But too many searches take too long or lead to bad hires. You don’t want this to be your story: A CEO of a fast-growing early-stage SaaS company hired a top executive search firm.
The Ultimate Guide to Account-Based Marketing
Account-based marketing (ABM) is a different approach from trying to appeal to the masses. In fact, it’s the opposite. ABM is all about hyper-personalizing your marketing campaigns to individual prospects, with the goal of making every customer feel like number one.
Blog: The Honest Marketer
This is a great blog from Dan Bruce at FunnelCake. “The Honest Marketer Blog” is a true RevOps goldmine filled with interviews and sales funnel best practices.
Blog: HubSpot
What came first; the Hubspot or Marketo Blog? Who cares, both teach you everything you need to know about crushing RevOps.
Maybe It’s Time For Marketing to Make a Real Revenue Commit
So a while back on SaaStr, we did a couple of posts about how B2B and SaaS marketing needed to catch up. That you needed your VP of Marketing to make a real lead commit, to have a true quota of some form. Not just get you blue pens with your logo on it.
How to Increase Sales Revenue with Seeds, Nets, and Spears
Aaron Ross is the bestselling author of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com. He knows all about getting the most out of Salesforce. More importantly, he knows how to increase sales revenue sustainably and predictably.