Aaron Ross is the bestselling author of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com. He knows all about getting the most out of Salesforce. More importantly, he knows how to increase sales revenue sustainably and predictably.
“It always takes longer and costs more” laments Don Valentine of Sequoia Capital, one of the most successful and respected venture capitalists today. This is consistent with our own extensive involvement in entrepreneurial companies over the past twenty-five years where it is the truly rare company that meets or exceeds its initial plans.