David Skok on Metrics
SaaS/subscription businesses are more complex than traditional businesses. Traditional business metrics totally fail to capture the key factors that drive SaaS performance. In the SaaS world, there are a few key variables that make a big difference to future results. This post is aimed at helping SaaS executives understand which variables really matter, and how to measure them and act on the results. Continue reading on For Entrepreneurs.
Notes On This Article
Easily the most comprehensive well written SaaS metrics playbook I’ve come across, David Skok has written and updated a few iterations of this Revhacks approved metrics playbook.