New E-book: Plugging the $700k Funnel Leak

Plugging the Funnel Leak – Taft Love

One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales team. Marketing invests huge amounts of time and money into generating demand, but hey have no visibility into whether the fruit of their labor is given adequate attention. Continue reading on Iceberg.

Notes On This Article

I met Taft the day this was published. Ironically, I was explaining my blindspot around the nuances of lead scoring, MQL’s, and SQL’s; I didn’t realize he just wrote the playbook.

This article is a true playbook; Taft goes beyond the strategy and shows how you can leverage LeanData and Outreach to build the logic in SFDC.

– Rob