Let’s Stop Talking About Retention by Chandar Pattabhiram
The (corporate) word of the day: Retention.
Every. Single. Day.
Retention is the hot buzzword buzzed across boardrooms, business conferences, and executive communications. If I had a nickel for every time I heard “customer retention” and “employee retention” discussed recently, well, I’d be able to buy a private island. Maybe a football team. Possibly a small country. Continue reading on LinkedIn.
Great abstraction of the concept of “retention.” Chandar says retention is the wrong way to think about success, focus on what drives retention (rather than what causes churn). This simple shift in thinking will drive adoption and value into your customer base (ultimately reducing churn).
“As software companies, we are not in the business of creating revenue, we are in the business of creating value–and this starts with each customer getting value out of what they’ve already purchased.”
– Chandar Pattabhiram