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How Revenue Operations Has Changed Forever: 5 Key Insights

  • August 15, 2021August 17, 2021
  • Rob Evans

The COVID-19 pandemic rocked the business world, along with the world at large, in 2020. Many of the consequences to businesses became immediately apparent, but there are still long-lasting effects…

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Is Personalization Dead?

  • February 16, 2021August 17, 2021
  • Rob Evans

“Sales engagement” platforms are one of the most disruptive tools in the modern stack. I like to describe them as “Marketo for sales”. Tools like SalesLoft, Outreach, and (my favorite)…

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Nobody Cares About Culture

  • February 27, 2020August 17, 2021
  • Rob Evans

Last year I had a real hard time finding a job, I applied to over 50 roles, had 20 phone screens, 12 on-site interviews with over 50 people (including five…

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How to Personalize at Scale

  • October 17, 2019December 13, 2019
  • Sara Howshar & Becc Holland

How to Personalize at Scale by Sara Howshar & Becc Holland The sales development industry has two camps when it comes to personalization: One camp believes personalization is a terrific…

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Let’s Stop Talking About Retention

  • August 25, 2019August 27, 2019
  • Chandar Pattabhiram

Retention is the hot buzzword buzzed across boardrooms, business conferences, and executive communications. If I had a nickel for every time I heard “customer retention” and “employee retention” discussed recently, well, I’d be able to buy a private island. Maybe a football team. Possibly a small country.

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New E-book: Plugging the $700k Funnel Leak

  • July 30, 2019April 30, 2020
  • Taft Love

One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales team. Marketing invests huge amounts of time and money into generating demand, but hey have no visibility into whether the fruit of their labor is given adequate attention.

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What if Microsoft Had Invented Android?

  • July 7, 2019August 5, 2019
  • Steve Ranger

The smartphone war is long over; the two winners were Android and iOS. Most of the other contenders have long given up; right now Microsoft is slowly laying the last remnants of Windows Phone to rest.

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3 Proven Sales Forecasting Methods for Greater Accuracy

  • July 2, 2019August 7, 2019
  • Michael Pici

Getting an accurate sales forecast is almost as important as hitting the revenue target itself. But with so many different sales forecasting methods, how do you know which will give you the most accurate view?

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