Marginal gains, compounding returns
The COVID-19 pandemic rocked the business world, along with the world at large, in 2020. Many of the consequences to businesses became immediately apparent, but there are still long-lasting effects…
“Sales engagement” platforms are one of the most disruptive tools in the modern stack. I like to describe them as “Marketo for sales”. Tools like SalesLoft, Outreach, and (my favorite)…
Last year I had a real hard time finding a job, I applied to over 50 roles, had 20 phone screens, 12 on-site interviews with over 50 people (including five…
How to Personalize at Scale by Sara Howshar & Becc Holland The sales development industry has two camps when it comes to personalization: One camp believes personalization is a terrific…
Retention is the hot buzzword buzzed across boardrooms, business conferences, and executive communications. If I had a nickel for every time I heard “customer retention” and “employee retention” discussed recently, well, I’d be able to buy a private island. Maybe a football team. Possibly a small country.
One of the most common complaints Iceberg hears from marketing teams is that they don’t know what happens to leads after they are passed to the sales team. Marketing invests huge amounts of time and money into generating demand, but hey have no visibility into whether the fruit of their labor is given adequate attention.
The smartphone war is long over; the two winners were Android and iOS. Most of the other contenders have long given up; right now Microsoft is slowly laying the last remnants of Windows Phone to rest.
Getting an accurate sales forecast is almost as important as hitting the revenue target itself. But with so many different sales forecasting methods, how do you know which will give you the most accurate view?